My photos areΒ more ordinary than ordinary photos.
I like to make simple snapshots of everyday life - people, surfaces, and views, which don’t ordinarily draw attention to themselves. Like fresh air or pure water, I strive to make images that have no flavour. Β 
The beauty I’m interested in is found in situational moments; it is fleeting and cannot be easily repeated. In this sense the photograph is a window to something that was previously undefined by conventional perceptual habits.
In the style of a diarist, I document selected components of a city, but when photographed, the city is remediated by the camera towards an expanded visuality. The resulting body of work aims for a subtle confrontation with urban society and expresses a subjective visual reality.
✌︎ Daniel Rose (b.1979) has a Bachelor of Design and Master of Fine Arts (1st class honours). He is based in Wellington, New Zealand, and China where he teaches visual culture and lens-based media.